The global retail price of LED bulbs fluctuated in January, according to the LED retail price survey, with the global average price of LED bulbs replacing 40W incandescent bulbs rising about 4 per cent a month, while the price of LED bulbs replacing 60W incandescent bulbs fell 4.3 per cent. Entering a New Year, brand manufacturers will launch new strategies, such as Korean brand factories continue to adopt the parity strategy in the European and American markets.

Regions instead of 40 w product price performance, regional price differences, among them, the British because of commodity sales promotion season ended, the partial products sharply raised the price, the rest is a small increase, so the price growth of 14% in January, and Germany, the United States, South Korea and other regions have rise in price is about 0.9 ~ 5.5%, Japan is still only a 7.7% decline, the whole world instead of 40 w LED bulbs the retail price in January (2013) a month increased by about 4%, to $19.4.

Compared with the previous month, the price of 60W incandescent bulbs in Japan dropped the most, reaching 13.4 percent, while that of the United States and Germany dropped 2.6 percent and 6 percent respectively. However, in South Korea and the United Kingdom, there was a slight increase of 0.2 to 0.9 percent.

Global market in January is New Year holiday, so most commodity prices appear floating around, businesses start for different commodities for low inventory liquidation or end to raise the price cuts, cause the overall price trend is not unified, and after the adjustment and transition in the New Year, each brand manufacturers to develop new strategies, such as Korean brand factory continued to parity strategy is used in Europe and America market, LG in the European market had launched in January 14 w LED bulbs (instead of 60 w incandescent bulbs) of luminous flux of 850 lumens, but retail prices for 28 ~ 30 dollars, lower than the average performance.